Miller Lite's Feminist Ad: Funny Or Not?

A controversial Miller Lite ad that highlights the role of women in brewing. Learn how the ad generated both positive and negative reactions, and discover the importance of balancing social justice issues with the preferences of your target market.

By Geno Giovanni 5.17.23

Use this space to add more details about your site, a customer quote, or to talkHave you put out a piece of content, and no one noticed it till days, weeks, or even a month later?

Imagine being a known beer company [that is advertised]; by scantily clad Amazon women. And in 2023, a new ad was produced; and posted online, and no one knew about it.

And it met with mixed emotions due to its political social justice main idea. And maintained to stay out of the spotlight just enough from the hot water Bud Light got itself into in April.

It happened to Molson Coors Beverage, which produces Miller Lite beer.

Miller Lite highlighted Women's History Month. An over-a-minute commercial was produced and posted in March in honor of the new celebration. However, no one caught onto the content until May.

Miller Lites commercial was online weeks before Bud Light sent over personalized beer cans of Dylan Mulvaney (the self-proclaimed trans woman).

Miller Lite highlighted women as The Brewers Of Beer since the catalyst. And their mission was to find old Miller Lite ads featuring women who wore bikinis and destroy all the previous Miller Lite ads (like erasing history).

The ad provided a website (at the end) to have viewers send in any old Miller ads [to be destroyed] and used for “compost...so farmers can grow good hops."

No sources can find any information on whether Miller received the old ads, by the way.

Bad $#!T to Good $#!T |

Miller Lite

Beer hasn’t always done right by women, so we’re on a mission to make up for the bad $#!T by turning it into good $#!T. @MillerLite

How did we all miss this ad in March? In the day of the information age, you would think we would have known about it. And in the era of diversity, equity, and inclusion being placed in schools to corporate America (by far leftists), you would think this would have made front-page news.

It was not. Why?

Miller Lite "Founding Mothers of Beer", ad recognized the historically important-role women have played in brewing. And to condemn the beer industries objectification of women in advertising. However, the ad faced backlash from some who felt it was too "woke" and alienated working-class beer drinkers.

The ad featured comedian Ilana Glazer (walking past old beer advertisements) of bikini-clad women and throwing one in the trash while criticizing the industry for not honoring the founding mothers of beer. Some conservatives criticized the ad and called for a boycott of Miller Lite.

The culprit behind this campaign was chief marketing officer Sofia Colucci. She (has a record of supporting) far left-wing causes such as gun control, protests for George Floyd, illegal immigration, and the COVID-19 vaccine, social media posts reviewed by the Daily Caller found.

Culucci quoted the ad by stating the following: "We recognize that Miller Lite played a contributing role in this in the past. We’ve been collecting our and other brands' outdated, old sexist ads, displays, and posters for months. We have been buying and removing any pieces we could find on the internet.”

Some more facts: this ad [originally posted] in March, weeks before Bud Light social media influencer ad by Dylan Mulvaney.

Men outdrink women with beer by 54% to 23%. So why cater to women when the Key demographic is men?

The reason could be political, but we'll not go there in this article. Wait for a subsequent news article.

Another news article mentions that sales were down 17% the week before the backlash. However, another forum post stated that the ad did not cause a visceral reaction like the Bud Light ad and that the person will continue to buy Miller Lite. It is unclear whether the backlash had a significant [impact] on Miller Lite sales (sources are below).

Talk up your brand.The ad is a bit funny. But I understand where some who are over the progressive woke culture have had enough of a progressive stance from another voice.

If you look into it as deeply (as I have), you will see the far-left agenda (being pushed). But Miller Lite (like Bud) failed to move their product; into the consumer's hands. Fortunately for Miller, it did not sit on the shelves or get destroyed as Budlight did.

Do what you want with the marketing of your product. It is still a free country. People do not care if you go woke; with your product.

However, we see a backlash from food to media companies expressing left-wing views. And it is another example of if you go woke, you will go broke. The American people are not about it, no matter how they vote.

Consumers want a beer and do not feel guilty drinking one.

Sources:

Geno Giovanni Presents is a production house with a focus on content creation for businesses to elevate their brands.

The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself.

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