Instagram to Launch Text-Based App to Compete with Twitter

The app is being pitched to celebrities and influencers to join. 

Tobey Nesbit 5.22.23

Instagram, owned by Meta Platforms, is reportedly preparing to launch a text-based app that will compete with Twitter. The app is being referred to as "Project 92," "P92," or "Barcelona" in previous reports, but no official name or details about the app or how it will work have been publicly confirmed by Meta.

The app is being pitched to celebrities and influencers to join. The new app is being described as "Instagram for your thoughts" and is built on the back of Instagram but will be compatible with some other apps like Mastodon. The app will be separate from Instagram but will allow people to connect accounts. The new app will have various creator controls and safety features allowing users to control replies, mentions, and block or report spam.

The decentralized app is built on the back of Instagram but will be compatible with some other apps like Mastodon. The company is testing the product with influencers and some creators, according to reports. Meta has been contacting talent agencies and celebrities to gauge their interest in trying an early version of the app, which will be integrated with Instagram.

The new app could provide more competition for Twitter in the social media market. While the new app has the potential to become a formidable competitor to Twitter, it may also face some challenges as it enters the market, such as gaining user adoption.

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