Elon Musk's X Announces New Streaming TV App to Rival YouTube
4.30.24 Tobey Nesbit
In a move to expand its platform beyond social media, the company formerly known as Twitter, now called X, has announced the upcoming launch of a new streaming TV app called X TV.
What is X TV?
X TV is a new video streaming app being developed by X that will allow users to watch content on their smart TVs. The app is designed to compete directly with platforms like YouTube, offering a similar interface and functionality.
When Will X TV Launch?
X has not provided an exact launch date for the X TV app, but the company's CEO Linda Yaccarino has stated it will be available "soon." The app is currently in development, with Yaccarino teasing that it will bring "real-time, engaging content" to users' smart TVs.
Key Features of X TV
The X TV app will include several key features: Trending Video Algorithm: X TV will use an algorithm to surface popular and personalized content for each user.
AI-Powered Topic Curation: The app will utilize artificial intelligence to categorize videos by subject, making it easier for users to find content.
Cross-Device Compatibility: Users will be able to seamlessly transition their viewing experience from mobile devices to the TV app.
Enhanced Video Search: The app will offer improved search capabilities to help users discover the content they want.
Why is X Launching a TV App?
The move to create X TV is part of the company's broader strategy to transform itself into a more comprehensive "everything app." By expanding into video streaming on smart TVs, X aims to compete more directly with platforms like YouTube and capture a larger share of the growing connected TV market.
FAST Channels and Other Streaming
Like many other streaming TV apps, X TV is expected to feature FAST (Free Ad-Supported Streaming TV) channels. These free, ad-supported channels have become increasingly popular with cord-cutters. Other apps that offer FAST channels include Pluto TV, Tubi, and The Roku Channel.
The leadership of X TV
While X has not named a specific individual to run the X TV app, the project is being overseen by X CEO Linda Yaccarino. Yaccarino previously served as the Chairwoman of Global Advertising and Partnerships at NBCUniversal, giving her extensive experience in the media and entertainment industry. Overall, the launch of the X TV app represents.
Elon Musk's vision is to transform X into a more comprehensive platform that goes beyond social media, to compete directly with established video streaming services.
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